Our Story

GOODFORNOTHING®️ is a mindset.

Our aim is to create, refine, innovate, risk, adapt, inspire and evolve; change doubt into achievement, overcome obstacles and exceed expectations.

Our iconic butterfly logo symbolises the journey of personal growth; taking a humble beginning, following your interests, trusting your instinct and achieving your ambitions.

'Evolve into the complete person you intend to be.'

Created in 2011. Manchester, England.